Barely There Body Boost

In a category filled with underage models dressed in lacy, racy confections, we flipped the script.

Insight: Women don’t wear bras to pose and look sexy for others. They wear them to look better in clothes.

We won the business, produced the pitch work and then won an OBIE for our Times Square light-up billboard. We received a Kelly Finalist award after that. (Advertising dream moment!)