Farmland Supreme Brand Highjacking

Fashion brand Supreme “borrowed” the logo of our small Midwestern bacon client.

When our crackerjack digital strategist saw the theft, we moved fast.

Insight: We needed to play along in social and not call in the brand police to make the most of this miracle.

Within a day, we baited Supreme on Twitter. Then we created an Insta lookbook with real farmers modeling Supreme clothing. The internet went nuts. Esquire and Seth Rogan too.

Cannes 2019, Ad Age Creativity “Tiny but Mighty” Shortlist